It’s exciting when you graduate from your hypnotherapy certification course and are ready to work with clients! You’ve gained powerful skills and can’t wait to start helping people achieve the breakthroughs they seek.
I often encounter graduates who expect a line-up of clients at their door as soon as they proclaim they are open for business. For that to happen, you must let the world know you are open for business.
You’ll put your business together and start to spread the word. Marketing is an art and science on its own, so it can be confusing or even overwhelming at first blush. Familiarizing yourself with the fundamentals is a great place to start.
You were inspired to hear your instructor talk about client cases and vast experience. It took years to earn their position. Creating a name for yourself and getting your hypnotherapy practice off the ground can take time. Luckily, plenty of marketing tactics are available to make the process faster.
Thanks to the power of online marketing, you don’t need a brick-and-mortar location to have a business. Instead, you can create and market an online presence and accept clients from all around the world.
In this post, I’ll share several ideas for you to consider when marketing your hypnotherapy practice.
1. Utilize the Grapevine
Word of mouth is an effective form of marketing. A direct referral from someone who knows, likes, and trusts a brand greatly benefits small businesses. People trust their friends and will more likely invest in a service provider that came as a recommendation.
When you begin offering services, tell your friends and family about what you do and encourage them to spread the word. Asking your close network to share your social profiles, business cards, website address, or similar is a free and relatively easy way to generate interest.
2. Share Content on Social Media
A social media presence is essential for any brand in this modern tech world. Creating and sharing content on social channels gives you credibility and the chance to build a following and nurture your audience.
Take advantage of the many platforms available to you, such as Facebook, Twitter, Instagram, and TikTok.
Start by choosing a handful of networks where you would enjoy sharing content. Social networks like Facebook and Instagram have several business tools embedded within them, giving you great options as a starting base. Sharing video content is popular and compelling, so consider including YouTube and Vimeo in your marketing line-up.
The content you share needs to be engaging, interesting, and relevant to your audience. And always include a call to action that encourages your viewers to buy a product or schedule an appointment.
Social media is a ‘pay-to-play’ environment, so to get the best return on the content you share, it’s best to pay for post promotion and boosting. Doing this will ensure your content will reach a larger audience. I’ll cover this in more detail below.
3. Create a Website
Establish yourself as a skilled expert with a website to advertise your hypnotherapy practice and showcase your offerings.
Your website allows you to list your education, degrees, certifications, and experience. Potential clients get a deeper look into your brand when you share the story of your journey that drew you to learn and offer hypnotherapy.
Search Engine Optimization (SEO) allows browsers to find you online. Consumers often search for a practitioner by name or service. If you set up your site correctly in terms of SEO best practices, your website will display in search results toward the top of the page, and clients will be able to check out what you offer and book your services.
4. Start a Blog
Explore the option of creating content on your website to promote your business by writing and publishing blog posts.
Blog posts are great for publishing informative articles that educate and inspire your audience. Blog articles will help you position yourself as a credible source in your field, gaining trust and subtly convincing potential customers to take the next step of investing their time and money with you.
When done correctly, by following a keyword and SEO strategy, blog posts strongly attract organic web traffic. You’ll have multiple URLs that will index in search engines, creating new avenues of possibilities for someone to find your brand organically.
Write each blog post so the text includes links to other pages on your site. Doing so will help steer customers toward your services page, encouraging them to book with you.
5. Invest in Paid Ads
If you decide to build a website, you’ll be able to create and run paid media ads. These ads are either social ads, where various social channels lead people to a page on your website or search ads promoted through search engines such as Google.
Paid ads help you reach a wider audience quickly. More people will see your offers, become familiar with your brand, and be inclined to invest their time and money with you.
If you are considering investing in paid ads, take the following into account:
- Paid ads work best when your audience is clearly defined. The ads may not be successful if you don’t know specifics about your ideal customers or their needs.
- Ad copy is crucial. When writing ad copy, ensure the text is engaging and includes a call to action.
- For a paid ad to be successful, the link should send the visitor to a sales page, service page, or offer page so they can read more about the offer in detail. Do not send them to your home page, which only gives an overview of who you are, who you help, and what you do.
6. Post In Online Groups and Forums
Facebook groups are a great place to market your services and find new clients.
Join several groups where your ideal client may be a member and introduce yourself and your services. Remember to include an image of you and invite them to message you privately to learn more about your offer. If group members post a call-out looking for hypnotherapists, you can comment and share your details with them.
Other options include answering questions on Quora or participating in relevant forum discussions.
7. Create a Referral Program
If aligning with your business ethos, you may be inclined to offer your existing clients a referral reward for customers they send your way. You could reward them with a free session, gift card, or similar as a token of your appreciation.
Be sure to check local laws on giving commissions for therapy client referrals. In some locations, this is called a kickback and is illegal.
Networking requires you to put your best face forward and make connections rather than waiting for leads to come your way. There are several options available:
- Connect with potential clients in online groups and forums
- Use LinkedIn to connect with professionals either in or adjacent to your industry
- Join a local business group and attend networking events.
9. List Your Services In Directories
Listing your practice in online directories is an excellent strategy for a few reasons:
- Your brand gains credibility by being listed alongside other professionals
- Your business is seen by potential customers who otherwise may not be aware of you.
- Adding your website link on directory pages is an off-page SEO backlinking strategy that gives your website a boost in search rankings.
10. Hire a Professional
If attending to clients is your dream and marketing your business feels too overwhelming, you could outsource some or all tasks to a professional. Expert marketers or brand strategists help you create a high-level strategy, while virtual assistants and online business managers help with various planning and implementation tasks.
Ending Thoughts on Hypnosis Advertising and Marketing
Congratulations on embarking on your career as a hypnotherapist! You are stepping onto a fascinating and fulfilling path of entrepreneurship, self-discovery, and service.
Establishing your presence and marketing your business may feel daunting at first. Putting practical processes and systems in place from the beginning makes the journey easier.
I’ve run my practice for over 30 years, and marketing has significantly changed during that time. It’s easier now than ever to reach new and untapped audiences.
People are waiting for you to show up. Your energy and approach specifically resonate with individuals who need your help. If you don’t let them know you are open for business, the connection fails, and neither of you benefits.
Knowing this has made marketing my practice enjoyable. I don’t need all people to respond to my marketing, just my “soul-mate” clients who will benefit best from my expertise.
Where are you on your hypnotherapy journey? Have these tips inspired you and given you strategies to implement? I’d love to hear from you.
If you’re curious about becoming a hypnotherapist or honing your skills in client-centered and soulful protocols, check out my online course, which will give you a well-rounded education and expand your offerings.